Auction Marketing:

We don't wait for buyers to find you. We actively go to them through the internet, direct mail, national advertising techniques and other media outlets.

Free consultation: Our auction team offers a free consultation for all of our clients to determine the best plan of action in selling your property.

Custom Brochures: Our team will create a custom brochure that explores all the great qualities of your property. It will be tailor-made to fit the needs of your specific auction.

Newspaper and Trade Publication Advertisements: Marketing for properties can include advertising in local and regional newspapers as well as ads in auction magazines.

Radio/TV Advertising: Some properties will benefit from television and radio promotion. These advertisements will be professionally recorded and have the ability to reach a wide variety of audiences and potential buyers. We will choose which stations to advertise on based on the audience we are trying to reach.

Signage: We will create custom RE/MAX auction signs that will be tailored to the needs of your property. These signs will catch the attention of any passers-by. If your property is located far from traffic, arrow signs will be posted to direct more traffic in your direction.​

Auction Advantages for the Seller:

  • The auction method of marketing exposes the property to a large number of pre-qualified prospects and creates competition among buyers - at times exceeding the price of a negotiated sale. The auction process creates an atmosphere of excitement and competition.

  • Auction benefits a seller in both strong and slow markets. In a strong market, the competitive bidding process provides unlimited upside potential. In a slow market, auction allows the seller to sell property quickly at current market price and avoid the risk of overpricing and then offering price reduction after price reduction to stimulate buy interest and catch up with slowing market conditions.

  • Advertising and marketing via the internet, color brochures,, email mailing lists, on-site signage, newspaper and print advertising gives property targeted and complete market coverage.

  • The auction process treats all parties in the transaction in a fair and equitable manner. The terms and conditions of the auction are the same for everyone. When property is sold by auction, no potential buyer has an unfair advantage.

  • An auction eliminates high seller carrying costs (such as mortgage payments, interest, taxes, water, sewer, heat, maintenance, etc.) by setting a specific date and time to close on the property.

  • Auctions typically require the buyer to pay a 7% buyer's premium.

  • The auction process requires action and a decision from buyers. They must act now or lose the opportunity to purchase.

  • Auction agreements typically require a buyer deposit of 10% of the total purchase price. The 10% deposit calls a buyer to higher commitment than a typical negotiated sale and results in a successful close to sale ratio.

  • An auction reduces the time that a property is on the open market and eliminates numerous, inconvenient and unscheduled showings to unqualified prospects by concentrating all the showing activity into a few specific showing dates when all buyers are welcome to inspect the property.

  • An auction allows the seller to be removed from the negotiating process and eliminates senseless contingencies. The seller knows exactly when the property will sell and when he/she will receive the proceeds from the sale.

  • An auction allows the seller to set the terms and conditions of the sale, maintain control of the property throughout the auction and actively participate in the sale process.

Auction Advantages for the Buyer:

  • An auction provides an opportunity to purchase property at fair market value based on selling price and not asking price. 
  • An auction eliminates negotiation periods that are sometimes long and frustrating and brings the transaction to the closing table.
  • An auction allows the buyer to purchase property with the knowledge that there is a contending bid one increment below the purchase price.
  • An auction allows buyers to set their own purchase price by negotiating the price up while bidding.
  • An auction reduces the stress of setting dates and contingencies in that the terms and purchasing and closing dates are known in advance.

For more information, give us a call!